Writing Marketing Letters That Get Results - Three Tricks of the Trade

Successful marketing letters always embody a variety of different techniques and strategies. Good copywriters carefully balance and utilize different persuasive techniques, organizational strategies, and presentation methods to create letters that produce serious results.

There are a few elements of good marketing letters that shine through in virtually every case. Let's look at three tricks of the trade.

First, the best sales letters display a clear understanding of the audience and what they want or need. A good letter isn't really about the product and it certainly isn't an opportunity for the writer to put him- or herself at the forefront. The best letters maintain a steady focus on the audience, doing exactly what it takes to produce the desired response in readers.

Second, good marketing levels don't try to do too much. There's always a temptation to cover every possible objection and to detail every available feature. That's a temptation that the best copywriters learn to resist. They keep the message simple, understandable and memorable. That mindset extends to the writing itself. Good marketing letters aren't the best place to show off a massive vocabulary or a knack for flowery, complicated language. These letters are a platform from which good writers simply and clearly make their points.

Third, powerful marketing letters generally utilize proven persuasive structures. Although there are many workable organizational patterns, the most famous is probably AIDA (attention, interest, decision, action). This method of organizing a persuasive message appears again and again in good marketing materials. Why? Because it works.

It's impossible to list all of the "ingredients" in a good piece of copy. There are so many variable in play that you'll inevitably miss a factor that contributes to its success. There are, however, some common traits like an audience focus, simplicity and structure that invariably play a key role in most of the best marketing letters.

Learn more about creating sales letters that sell. All you have to do is fill in the blanks and you have a powerful sales message.