2 Important Article Distribution Tips

Article distribution is an effective link building and traffic strategy for website owners. It differs from article marketing in a couple of key ways, though. Understanding these differences and capitalizing on them is how you can use distribution of your articles to maximize the amount of traffic your site gets. Here's what you need to know.

Longer Articles Are Better

For the most part, article marketing involves relatively short articles with a tight focus. 250-500 words is the typical range. Good articles used for this purpose will provide solid information, but won't go into much depth about any particulars. This is saved for the page being linked to at the end of the article.

With article distribution, on the other hand, the articles should be longer and more in-depth. 600-1200 words is the typical range for distributed articles. To be clear, these articles can be shorter, but there's a very good reason to write them longer. Namely, the odds of distributed articles being picked up and published by ezine and site owners are better with longer articles.

There are competing theories about why this is so, but the fact that it is true is not in doubt. Longer is better when engaging the services of a distribution service.

Beware Too Many Links Too Fast

Here's a word of caution about having articles distributed: slow and steady wins the race. Specifically, beware the possibility that Google will flag your site if it's new for getting too many inbound links too quickly. This is debated among so-called SEO experts, so take the warning with a grain of salt, but it is worth considering. Better to err on the side of caution.

There are services out there that will allow you to distribute as many articles as you can write. If they're good and about popular topics, there's the real possibility that hundreds or even thousands of sites and ezines will pick each of your articles up and publish them.

Obviously, this can be a tremendously valuable thing for your business! It just might be a better long-term strategy to start slowly and build up to that level, so that Google won't have reason to believe you're doing anything artificial to build incoming links too quickly. Again, this is heavily debated, but it's worth considering.

If you decide to give article distribution a shot, a couple of the more noteworthy services are ISnare and Article Marketers. Both charge fees, but they are very reasonable.

Are you looking for ways to bring in more free traffic to your website? Pick up a copy of John's tips on article writing and learn how to create articles that become traffic magnets.