What is Infopublishing?
Infopublishing deals with the promotion of content or information for distribution or sale. While many authors and writers had limited choices in the past for publishing their works these days the internet has opened a whole new world of possibilities. Unfortunately many authors still struggle to sell their books. To be successful, authors must become marketers and learn how to reach their desired audience both offline and online.
These days you have several options when it comes to publishing your book(s) and reaching thousands of potential customers. But the secret involves more than just writing a great book. To be effective you also have to learn how to think like a successful marketer. Great marketers always strive to understand their customer's unique needs and use multiple strategies to market and sell their products and services.
Proven Strategies You Can Use To Sell More Books
Strategy #1: Survey Your Market
One way to virtually guarantee a bestseller is to let your market write your book for you. By surveying or asking your market what is important to them, you can discover the questions and the answers your inquiring audience wants to know. Check out surveymonkey.com for more ways to create online surveys and questionnaires.
Strategy #2: Engage Your Audience with Compelling Content
The only way to increase sales long term is to create strong relationships with your customers. To do that you must engage your audience with compelling content that makes you the expert in your niche. As a result they will see you as the person to go to for results.
Strategy #3: Build a Targeted List of Prospects
All successful marketers focus on building lists of targeted customers who are interested in their products and services. The important thing to remember is to build your list before you start your book and continue while you're writing. This will allow you to have a large audience ready to buy your book as soon as it's ready for release.
Strategy #4: Publish Your Books Online
One of the fastest ways to reach customers and increase sales is to offer your book(s) online. While a 300 page book may retail for $15-20 in a bookstore, a digital version can sell anywhere from $10 to $100 depending on your audience. After initial costs and hosting fees, selling digital books usually means you get to keep about 95% of the profits for yourself. Check out Lulu.com for a quick way you can immediately begin selling your books online.
Strategy #5: Create a Marketing Swipe File
Successful marketers study what works and build swipe files of the best marketing methods and principles for future use. They also go to seminar to study and learn the latest strategies to use in their own businesses. A good swipe file can offer you great insights, tested strategies, and powerful principles to help increase your sales.
Use these 5 strategies to enhance your marketing skills and sell more books to grow your business. You'll be glad you did!
To get the complete top 10 checklist for selling more books including additional resources not mentioned in this article just visit http://www.Researchwizardpro.com/checklist/ and claim your free gift. Research for this article provided by ResearchWizardPro, an online research tool for infopublishers, authors and writers. You have my permission to publish this in your blog or ezine as long as you reprint it in its entirety. If you have any questions please contact me at thomas.ingram@researchwizardpro.com
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